Hi, I’m Greg!
I’m a product design leader based in New York City.
Most recently, I led the Product Design team for BestWork - an enterprise application built by and for R/GA.
As Director of Product Design for BestWork, I leveraged my years of experience creating simple and beautiful experiences for R/GA’s clients to the tools that the agency uses to operate globally.
Our fully-dedicated product team owned the suite of digital tools that the agency uses to plan projects and manage our global creative workforce.
Our goal was to build simple and impactful experiences that enable people to spend less time struggling with internal tools, and more time doing their best work.
Case Studies
BestWork
Increased confidence in R/GA’s enterprise workforce management tools by redesigning an app with 20 years of tech/design debt.
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Uber.com
Increased organic sign-ups with a new and improved brand storytelling web design system.
Beacon for Nike
Consolidated Nike’s internal suite of marketing tools to enable seamless global collaboration in time for the launch of the Nike App.
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I believe that how we design something is equally important to what we design.
I have over 10 years of experience leading multi-disciplinary design teams in the creation of products, experiences, and digital design solutions for a wide range of global organizations like Nike, Jordan, Converse, Uber, JPMorgan Chase, Express Scripts, and more.
The foundation of my design experience is built on human-centered and collaborative design principles that I bring to every project.
I have practical experience leading all phases of the design process - from early, blue-sky ideation all the way through nitty-gritty definition, refinement, launch, and measurement.
When leading design teams I foster a collaborative environment in which everyone helps to shape our creative process. I believe a more inclusive and enjoyable process will result in better outcomes for my teammates, stakeholders, and users.
“Greg is humble and cares a lot about his team and the people around him. It was pretty magical to watch how he empowered each contributor - it made a huge difference. This is his superpower.”
- Product Peer
“I love working with Greg! He has a very strong POV on design and always presents well-founded reasons for choosing directions. At the same time, he’s super open-minded and interested in discussing different ways of working and how we can push the work to be better.”
- Engineering Peer
“Greg does a great job of getting into the weeds with me on design craft. He set an expectation of sharing my work as much as possible and I think it’s really helped me progress.”
- Direct Report
I teach a human-centered approach to UX/UI design.
I love giving back to the design community by teaching, mentoring, and speaking with design students.
For 5 years I co-taught a third-year undergrad course (Intro to Interaction Design) at the School of Visual Arts for the BFA Design program.
My co-teacher and I designed and taught a two-semester curriculum with the goal of introducing students to design as a problem-solving method in the context of designing digital experiences.
My Superpowers
Obsessed with simplifying complexity.
Whether it’s coming up with new ways working or finding unexpected solutions, I am tenacious in my pursuit of making things easier to understand for myself, my teammates, and ultimately users.
A curious collaborator.
I thrive in highly-collaborative settings where I can work with a diverse group of creative teammates. I am energized by getting to know people, sharing our interests, and discovering what energizes them.
An adaptable leader.
I’ve faced design challenges of all shapes, sizes, and budgets. I’m experienced in leading teams through complicated and unexpected situations.